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Amazon Prime Video has launched Prime Video Mobile Edition, a new single-user, mobile-only plan at an introductory price of Rs. 89 per month first time in India. The plan provides SD quality streaming through the Prime Video app on Android or iOS, which the company says is created especially for a mobile-first country like India. This competes with Netflix that launched its mobile plan for India at ₹199 per month back in 2019.
The company took to Twitter to make the official announcement earlier this afternoon.
Announcing the worldwide-first launch of Prime Video Mobile Edition in India!
Mobile-only access to all Amazon Originals, movies and shows. Mobile Edition (ME) will be available starting today for @airtelindia prepaid customers! This is Prime Video built for ME. #PrimeVideoME pic.twitter.com/fKjv46IyZL
— amazon prime video IN (@PrimeVideoIN) January 13, 2021
Prime Video has partnered with Airtel to roll out the plan. Airtel customers on bundled pre-paid packs can avail of a 30-day free trial by signing up to Amazon from the Airtel Thanks app using their mobile number. After the 30 days free trial, Airtel customers can use Prime Video Mobile Edition through pre-paid recharges starting at an introductory price of Rs. 89 that offers 28-days of Prime Video Mobile Edition along with 6GB data.
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