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Pubg Mobile along with 118 other apps have been banned by the Govt. of India today, and here’s our detailed post on that.
But, this ban may seem very easy to you, but it has actually a very serious impact on the business world, surrounding Pubg in India. Let us discuss that.
According to reports, PUBG Mobile has seen a global revenue gain of $1.3 billion (roughly Rs 9,731 crore) in the first half of this year, bringing its lifetime collection to $3 billion (nearly Rs 22,457 crore) with the highest number of downloads in India which ranks at the top with 175 million installs.
Now, this figure states what PUBG Mobile earns from India, but that’s not our primary concern. If we checkout PUBG Mobile India’s official LinkedIN page then we can see, that it has over 140 employees there. So a official ban means, these jobs are meant to be lost.
Now let’s come to the business aspect of things. Thanks to PUBG Mobile the gaming community on Youtube has been on the rise. People stream, PUBG on Youtube, Facebook, get brand deals, and overall a whole online business revolves around the game.
Let’s take the example of Soul Mortal, who is known for his great performance in PUBG Mobile. So ever wondered how he earns?
According to reports, his estimated monthly earnings are about $9.4K – $150.8K, and his estimated yearly earnings are $113.1K – $1.8M. Here’s an article on that.
Not only, Youtube, but brands like OnePlus and Asus have also collaborated with many YouTubers like him, for the promotion of their phones, and thus you can imagine, what’s the impact of this PUBG BAN in India.
Most famous YouTubers, starting from Carryminati to Tanmay Bhatt, are having gaming channels, where they stream PUBG Mobile and grab huge attention.
Brands like Oppo and Vivo, have been sponsoring, grand pubg tournaments, where there’s a huge pool of money involved.
So, what I am trying to tell here is that, a straight ban on PUBG Mobile, will actually affect the business world a lot.
If you go on the Google Play Store and search for PUBG, then apart from the game itself, there are a lot of apps with over 10M+ downloads, which, are revolving around PUBG mobile, like performance boost apps, or technical guide apps. Just imaging, how much loss these apps are gonna suffer.
On the flip side, the privacy concerns, were something that actually needed to be sorted out, and also the addiction of PUBG especially among teenagers, was becoming a serious concern.
Just like TikTok, the PUBG ban was necessary, but has serious implications on the business world.
Comment down your views, will be glad to hear them.